The financial sector is undergoing radical change, driven by the growing adoption of SaaS (Software as a Service) solutions. In 2025, a number of trends are taking shape, reflecting accelerated digital transformation and adaptation to new market requirements.
1. Continued growth of the financial SaaS market
According to Gartner forecasts, the global SaaS market is set to reach $214.3 billion in 2024, marking a 17.5% increase on 2023. This growth underscores the growing importance of SaaS solutions in the digital transformation of financial companies.
2. Increased integration of artificial intelligence (AI)
AI is emerging as a major driver of innovation in financial SaaS. AI-powered applications such as ChatGPT are experiencing rapid adoption, becoming the main technologies used outside traditional IT control. This trend reflects the growing interest in AI for financial process optimization.
3. Strengthened governance and reduced shadow IT
Companies are strengthening the governance of their SaaS applications, reducing the proportion of Shadow IT from 53% to 48% between 2022 and 2023. This approach aims to improve security and operational efficiency by centralizing the management of digital tools.
4. Widespread adoption of digital payments
By 2024, around 90% of consumers in the US and Europe have made digital payments, with increasing adoption of digital wallets for in-store purchases, rising from 19% in 2019 to 28% in 2024 in the US. This trend underscores the importance of SaaS solutions in facilitating digital transactions.
5. Consolidation of SaaS application portfolios
Companies are rationalizing their SaaS application portfolios, reducing their average size by 10% between 2022 and 2023. This consolidation is aimed at improving efficiency and reducing the costs associated with managing multiple applications.
Trends in 2024 point to increased adoption of SaaS solutions in the financial sector, driving innovation, efficiency and security. Companies that capitalize on these trends will be better positioned to meet the challenges and opportunities of digital transformation.
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